BRIDGETOWN, Barbados – The Barbados-based Caribbean Tourism Organization (CTO) says this year’s theme for Caribbean Tourism Month (CTM) will echo the sentiments of the recently concluded 2023 World Tourism Day,
CTO said that the theme for this year’s CTM in November is “One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All” and underscores the interconnectedness and the shared future of Caribbean nations and territories.
The CTO said that in a dynamic region renowned for its vibrant culture, beaches, rivers, majestic waterfalls and warm hospitality, CTM this year is set for another landmark celebration that not only highlights the scenic beauty and diverse cultures of the Caribbean but also emphasizes the importance of sustainable development and investment in human capital.
“This year’s theme, ‘One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All’, reflects our deep-rooted commitment to fostering an environment that nurtures our people’s gifts, talents and abilities, safeguards our natural resources, and promotes sustainable prosperity as a goal for every man, woman and child,” said CTO Secretary-General and chief executive officer, Dona Regis-Prosper.
“We believe that the path to sustainable tourism and inclusive growth lies through concerted efforts in these critical areas,” she added.
The CTO said that throughout November it will showcase the unique attributes of each of its 25-member destinations across its social media platforms.
”Designed to celebrate the diversity and resilience of the Caribbean, this campaign offers a window into the rich cultural tapestry and the majestic natural environments of CTO members. The hashtag for the campaign is #OneCaribbean.”
“Our social media showcase is more than just a promotional activity. It’s a canvas for storytelling, sharing the narratives of our people, the custodians of our planet, and the architects of our shared prosperity. It will be a testament to the distinct yet unified spirit that comprises our Caribbean region,” said Regis-Prosper.
